The aim of the study was to establish influence of commercial interior design on marketing performance of selected rated restaurant in Eldoret Town. Commercial interior design involves the beatification of interior space for business purposes. In marketing performance restaurants to get repeat guests, interior design can play a major role in giving the first impression. Some restaurants have not prioritized interior design which affects their competitiveness in the market and thus/hence miss out on the industry ratings. It is from these justifications that the study did answer the following objectives: to establish how universal interior design affects restaurant marketing performance, to examine how sustainable interior design affects restaurant marketing performance, to ascertain evaluate how kitchen and bath interior design affect restaurant marketing performance, and to identify how lighting design affects restaurant marketing performance. The study did use a descriptive survey research design. The target population of the study was 20 respondents (managers and supervisors) from 10 selected star rated restaurants in Eldoret town. All respondents were obtained using a census sampling technique, and were purposively selected. Data was collected using a structured questionnaire using the "drop and pick" method. Thereafter, data was analyzed using descriptive statistics with the aid of the tool SPSS version 21. The specific findings showed that universal interior, sustainable interior and kitchen designs contribute significantly to more customers coming to the restaurants. The main finding reported was that interior design plays a pivotal role in the success and marketing performance of any business. Therefore, the study concludes that interior design has an influence in marketing performance of restaurants. The study recommends that owners in commercial enterprises should include interior design in their planning.
09 September 2023
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